Gudrun Sjödén

Cult Swedish designer, Gudrun Sjödén, opened her first store in Stockholm in 1976. Her eco-conscious, fanciful designs have been called Pippi Longstocking: comfortable, colorful clothes crafted from natural fabrics and with a Nordic design. Tunics, loose-fitting trousers, generous-sized tops with scarves, leggings and the layered look. When I popped over to London on the Eurostar, I’d make sure to visit her boutique near Covent Garden and buy an outfit or two. Gosh, I miss London. I haven’t been since August 2019 (mainly because of COVID.)

There’s also a Gudrun Sjödén boutique in Soho, NYC at 50 Greene Street. But not in Paris. Years ago, I bought a tunic top that I’ve worn and washed so often it now has a hole in it. Which is why I’m looking to order another one from their website. You can too!