Cult Swedish designer, Gudrun Sjödén, opened her first store in Stockholm in 1976. Her eco-conscious, fanciful designs have been called Pippi Longstocking: comfortable, colorful clothes crafted from natural fabrics and with a Nordic design. Tunics, loose-fitting trousers, generous-sized tops with scarves, leggings and the layered look. When I popped over to London on the Eurostar, I’d make sure to visit her boutique near Covent Garden and buy an outfit or two. Gosh, I miss London. I haven’t been since August 2019 (mainly because of COVID.)
There’s also a Gudrun Sjödén boutique in Soho, NYC at 50 Greene Street. But not in Paris. Years ago, I bought a tunic top that I’ve worn and washed so often it now has a hole in it. Which is why I’m looking to order another one from their website. You can too!
https://www.gudrunsjoden.com/en-gb
Juliet in Paris
Love her whimsey, colors and spunk! Thank you!
Thanks for reading my blog!
I like the colored leggings …
Ah, Gudrun. I’ve saved all the paper copies of her catalogues which are still luscious to page through years later. It’s timeless design, isn’t it? Good luck with finding a replacement tunic, though I hope you’re keeping the original and finding a colourful way to patch or mend it. Gudrun would approve, I’m sure.
Yes, I will patch it up and wear it for another decade, I hope. I really enjoy the feel of her fabrics. Not made in China!